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Napoleon Perdis is an Australian cosmetics brand created by the make-up artist of the same name, who opened a small make-up studio in the Sydney suburb of Leichhardt in 1992. He put together his own line of products and sold it from a shop in the suburb of Paddington from 1995, later adding the major department stores. By 2011 the brand ran 65 stores in Australia and New Zealand and was stocked in some 4,500 locations. It also expanded to the United States, where retailers such as Nordstrom and Ulta Beauty carry it.