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O flybuys

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Flybuys is an Australian customer loyalty programme owned in equal shares by the Coles Group and Wesfarmers through their joint venture Loyalty Pacific. Members collect points by shopping at Coles Group brands such as Coles Supermarkets and Liquorland, at Wesfarmers brands such as Kmart, Target, Bunnings and Officeworks, and at partners including Optus. Points can be taken off purchases at those stores or exchanged for holidays and household goods. It has over nine million members.