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Bass Pro Shops, formally BPS Direct, LLC, is a privately held American retailer of outdoor goods, selling equipment for hunting, fishing, camping and other outdoor recreation, and building and selling boats as well. Its stores are known for their natural decor and wildlife displays. The company is based in Springfield, Missouri, where its original store and the Wonders of Wildlife National Museum & Aquarium also stand. It owns Cabela's and, through it, White River Marine Group.