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TCBY, short for The Country's Best Yogurt, is an American chain of frozen yogurt stores. It was founded in 1981 in Little Rock, Arkansas, and grew into one of the largest retailers of soft-serve frozen yogurt in the United States, mostly through franchised outlets in shopping centres and on high streets. Its stores serve frozen yogurt by the cup with a choice of toppings, along with smoothies and cakes. The chain first traded under the name This Can't Be Yogurt.